Sunday 28 July 2013

Butterfly Beers Released into the Wild

Three of the four Butterfly Beers brewed to support Butterfly Conservation have now been released and are available for purchase, These are Red Admiral, Orange-tip and Gatekeeper, with the fourth brew - Brown Hairstreak due to be released in August 2013 (watch out for notification on this blog and on Twitter @ftnltd)

Our Lovely Labels - drawn by Stewart Sexton

Butterfly Conservation will receive 10p per bottle sold. From the Notebook Limited are now Purple Emperor level Corporate Supporters of Butterfly Conservation.

In line with the production of the new Butterfly Beer stocks we had a Press Release, detailing the new range. The Press Release was orchestrated admirably by Kevin Palmer Media Services and led to exposure in the Nottingham Evening Post, Derby Telegraph, Newcastle Chronicle, a live radio interview on BBC Radio Derby, an article in Derbyshire Life and Countryside Magazine and web-based exposure at the websites of the British Guild of Beer Writers, Beer Today, Midlands Business News and the Erewash Partnership website (of which FTN Ltd is a member).

FTN Butterfly Beers alongside the Seabird Series at Brown and Green, Little Eaton, Derby
This excellent exposure has led to new business, with Leigh Norwood, a member of the Beer Writers Guild being interested in the concept of our beers supporting Wildlife Conservation. As a result, FTN beers are now stocked at Leigh's fabulous shop, Favourite Beers in Cheltenham. Also we are now selling at all 3 Brown and Green delicatessens around the country, namely Derby, Trentham (Staffordshire) and Newent (Gloucestershire). We are pleased to add Boda Home in Whitley Bay to our growing list of stockists and our beers are currently selling well there. Long may it continue.

Further additions to our range of beers in support of Butterfly Conservation are planned for 2013-2014, so please re-visit our Twitter feed (@FTNLtd) or this blog from time to time to see what's brewing!

In the meantime, our new Butterfly Beers Gift Pack are also available with Tasting Notes for the new series. Try them - they're flutteringly good!

Butterfly Beer Gift Box

"Butter-flyer" Tasting Notes